By James Wilmore | 8 April 2013
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Patron Spirits’ Gran Patrón Piedra
Category – Spirits, Tequila, 40% abv
Available – From now, starting at International Association of Airport Duty Free Stores show in Orlando
Location – Global travel retail exclusive, then launching in US
Price – In US, RRP of US$389 per 75cl bottle
Distribution – Patron works with “various distributor partners globally”
Patron Spirits has launched extra Añejo Tequila, Gran Patrón Piedra, initially as a travel retail exclusive.
The brand is being produced by the ‘Tahona’ process, Patron said. This involves steam-cooked agava being crushed with a large Tahona stone wheel. The resulting juice is then fermented and distilled along with the agave fibre.
John McDonnell, international president & COO of Patrón Spirits said: “Travel retail represents an important and significant sales channel for us, and we’re excited to make this exquisite spirit available first to our valued duty free partners and consumers.”
Synopsis Canadean’s, “Tequila & Mezcal in Middle East to 2015: Market Guide” provides in-depth detail on the trends and drivers of the Tequila & Mezcal market in Middle East. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal market in Middle East. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in Middle East. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in Middle East. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in Middle East with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA